Develop your business plan

Develop your business plan

Why you need a business plan


Whether you’ve just started out or have been running your business for years, business planning can be the key to your success. Having a business plan:

  • helps you to prioritise – it gives your business direction, defines your objectives, maps out how you’ll achieve your goals and helps you to manage possible bumps in the road
  • gives you control over your business – the planning process helps you learn about the different things that could affect your success. If you’re already in business, it helps you to step back and look at what’s working and what you can improve on
  • helps you seek finance – if you’re seeking finance for your business, you’ll need to show banks and investors why they should invest in your business.

Download a business plan template

Use our Business plan Guide for detailed business planning . 

Use our Business plan template for detailed business planning or seeking finance. 

Choose the Lean business plan template to quickly focus your business and set some goals for the year ahead.

 

Develop your business plan


Our templates step you through the process of developing a business plan with links to extra information if you need it.

If you’re developing a detailed business plan, you may want to check our tips below before you start.

1. Determine what your plan is for

Does your business plan have more than one purpose? Will you use it internally, or will you share it externally, for example with potential investors or banks? 

Deciding what the purpose is, can help you develop your plan for the right audience. If the plan has been developed for third parties, you will need to determine what they’ll be most interested in.

2. Prepare your finances

If you’re looking for finance, lenders and investors will want to know if your finances are in order and your business is in a strong financial position. They’ll want to know how much money you currently have, how much money you need and how much you expect to make in the near future. While a bit of extra funding will help you ensure you’re covered for unexpected costs, be realistic and avoid asking for more than you need.

If you’re starting out and don’t have financial information yet, our business plan template provides resources to help you get your finances ready.

3. Write your summary last

Summarise the main points of your business plan using as few words as possible. You want to get to the point but not overlook important facts. This is your opportunity to sell yourself, but don’t overdo it. The summary should include details about your business, market, goals and what makes you different from other businesses.

4. Get help

Don’t leave your business plan to the last minute. It takes time, research and careful preparation to develop an effective business plan.

If you aren’t confident in completing the plan yourself, consider getting a professional to look over it and provide advice. 

There are a number of government services available to help you plan, start or grow your business. These services can provide general advice, workshops, seminars and networking events, and can even match you with a mentor or business coach.

5. Review your plan regularly

As your business changes, your plan will need to change to ensure your business is still heading in the right direction. Having your plan up-to-date can keep you focused on where you are heading.

It’s a good idea to keep a record of each version of your business plan.

6. Protect your plan

Having an understanding with third parties when distributing a plan could be enough protection for some businesses. But if you have innovative business practices, products or services, you may want people to sign a confidentiality agreement to protect your innovations.

It may also be a good idea to include some words in your plan asking the reader not to disclose the details of your plan.

Prepare yourself for business

Prepare yourself for business

Find out how to help set yourself up for success, how to prepare yourself to start a new business, how to set up your business and find advice and support in your state or territory.

Whether you’re about to start a new business, buy an established business or turn your hobby into a business, you’ll need to prepare yourself for any challenges you may face.

Before you start to work in your new venture, we recommend you take some time to consider the following key areas to help develop your business.

The very first step of the process is to do some research and analysis to determine whether your business idea has potential and if you’re the best person to build it.

Some questions to consider include:

  • Is there a need for your product or service?
  • Is there a desire for your product or service?
  • Who will buy the product or service?
  • How hard will it be to develop your idea?
  • Is your idea financially viable?
  • How will you protect your idea?
  • Who are your competitors?

Consider yourself

Operating a business is not just about working for yourself. It also means having the necessary skills to grow and succeed.

It’s important to consider whether you really understand what’s involved and whether you’re suited to running a business. Ask yourself:

  • Why do you want to start a business?
  • Do you have the skills to set-up and run your business or will you need to outsource?
  • What are your business and personal goals?
  • What income do you need to generate for your business to be successful?
  • Do you have the financial capacity and time to start and run your business?

Conduct market research to help you understand your customers, your competition and your market. Research your customer’s habits, needs and where they’re located. Analyse who your competitors are, where they’re located and what they do better than you.

Through this research you’ll understand:

  • who your customers are, their needs and buying patterns
  • who your competitors are, what they sell and for what price
  • how you can improve your business, product or service to become more competitive

When you conduct your research, you may want to consider:

  • What your customer demands and expectations are?
  • Where your customers are located?
  • How and where they receive marketing?
  • Who your competitors are?
  • What are they selling and for what price?
  • How they market their business?

An essential part of starting your business is developing your business plan. This will include the operational, financial and marketing aspects of your business.

A business plan is important if you are looking for a loan, applying for a business grant or pitching to investors. Lenders and investors want to see the true potential of your business idea. The plan can also help you identify your goals and develop strategies for achieving them.

Use our business planning templates to help prepare your plan. to help prepare your plan.

Remember a business plan is a living document. You should review it regularly to remind yourself of your goals and modify it when plans change.

While setting up your business can be an exciting time you should also think about how you can protect your future business in times of crisis or change. Create an emergency management and succession plan, to prepare and protect yourself against potential risks.

Consider what you would do:

  • during a natural disaster
  • if you could no longer run your business
  • if you retire
  • during technological disruption

Now that you have a more of an understanding of your business, your product and your customers, you need to register your business and decide on your business structure.

Pick a business structure that best suits your needs. Your business structure refers to the way you will operate your business. You can also change your business structure as your business grows.

Types of business structures include:

  • Sole trader: an individual trading on their own.
  • Partnership: a group or association of people running a business together and distribute income or losses between themselves.
  • Company: a legal entity run by its directors and owned by shareholders.
  • Trust: an entity that holds property or income for the benefit of others.

Your business name is a name under which you operate your business.

To find out if your business name is available search the business names register on the the Australian Securities & Investments Commission (ASIC) Connect website.

If your name isn’t available, try altering your choice or keep searching until you find a suitable name that is available.

Cambodian business number

Your company number is a unique number that allows you to identify your business to government and other businesses. 

To complete the online form, you need to provide:

  • your personal details
  • your business information
  • your associate details
  • reasons for your application
  • what you do in your business

Business name

Your business name is only your identification. Registering your business name doesn’t give you full rights over the name. If you want exclusive rights, you need to apply for a trade mark. Find out the difference between a business name and a trade mark.

Your domain name is your website address on the internet. Your domain gives your business an online identity for your customers.

When you pick a website name, remember to pick a name that:

  • represents your business
  • is easy to remember, pronounce and spell
  • is 3 syllables or less

Each province has individual advice to start a business. Nationally, you can access: