1-Business marketing
Marketing can help your business reach its target audience, attract new customers and ultimately increase your profit. Learn what marketing is, its benefits, and your legal obligations when marketing your products or services. [Read More...]
2-Identify your target market
Identifying and understanding your customers is an essential part of your business and marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on. Learn how to analyse your market and define your customer segments. [Read More...]
3-Research your market
Market research is a valuable tool for all businesses. It can help you to understand your market, including potential customers and their needs. Learn how to research your market, including goods and services, customers and your competitors. [Read More...]
4-Develop your marketing plan
Writing a marketing plan can help you define your marketing strategy and identify the best activities and channels to market your products or services. Learn how to develop a marketing plan with our marketing plan template. [Read More...]
5-Market your business
Thinking about all your business activities can help you to position your business, and your products or services in the market. On this page you'll learn how to use the 5 Ps of marketing to help build your business brand and target your customers' needs. [Read More...]
6-Advertise your business
Advertising is an effective way to promote or sell your product or service. Understand the benefits of different advertising types, what to include in your advertisements, and your legal obligations. [Read More...]
7-Tools and software to market your business
Learn about the digital tools and software available that can support your online marketing goals. [Read More...]
8-Develop a pricing strategy
Pricing is a crucial element of business. Find out what you need to consider when you price your products and services, types of pricing strategies, legislation obligations, what your price should include, and where to conduct research. [Read More...]